EAST brings together some of the world’s most talented and creative minds to lend their interpretation to the iconic Eastpak Padded Pak’r®. a star-studded cast that includes some of the biggest names in fashion. The proceeds will be donated to the charity organization, Designers Against Aids. Through the Designers Against Aids, launched in 2004 by the non-profit organization Beauty Without Irony, the most original and inspiring creations will be targeted in raising awareness for HIV/AIDS “shaking up” and “waking up” the subject back to the international media- Pop culture elements are composing the DAA’s campaigns targeting young people in industrialized countries where the disease has of late been largely forgotten. Find out more here: designersagainstaids.com