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unconventional love

Reebok Classic x Wood Wood

unconventional love unFlop | unconventional love
16 NOVEMBER 2015

Reebok Classic x Wood Wood

The first capsule collection

Reebok Classic and Wood Wood worked together for an exclusive Fall/Winter 2015-16 capsule collection inspired by the British street culture. The iconic Reebok sportswear met the sophisticated aesthetic of the Danish label founded in 2002, creating a contemporary street wear with a strong sport-attitude.

Classic silhouettes have been reworked by adding details and technical fabrics, with a nod to the '90s, when the British street culture focused on sportswear. Inspired by the heritage and archives of Reebok Classic, Wood Wood merged together visual and logos in sweater, T-shirts and pants, creating a perfect balanced mix.

Director    Fenar Ahmad

Producer    Samuel Cantor

Production Company    BaconCPH

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