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unconventional love


unconventional love unFlop | unconventional love
23 NOVEMBER 2017


The Berlin-based sunglasses brand MYKITA was founded in 2003 from the idea of four partners who gradually re-invented the concept of sunglasses, transforming this accessory into a futuristic and more functional piece of design, using new materials and new assembly techniques.

The strength of the brand lies in the ability of combining craftsmanship and a constant research of innovation, taking inspiration from the most disparate environments.

The constant and holistic research of new and heterogeneous incentives fostered the encounter between the German brand withother brands such as Maison Margiela and with designers as Damir Doma and Bernhard Willhelm.


MYKITA and Bernhard Willhelm met when the brand andthe fashion designer developed a series of sunglasses for the FW 2009 show ofWillhelm.

FRANZ, the very first model designed in that periodand yet the most loved of all time, marked the beginning of a long-term collaboration between MYKITA and Bernhard Willhelm.


Three new sunglasses’ models are now enriching the constantly growing collection designed by Bernhard Willhelm with the help and knowledge of MYKITA, BLAZE, WOLFI and JONI: there are their names, let’s analyze them closely.

BLAZE carries a shield design and takes inspiration directly from the Nineties, but its tapered shape, its inverted frame and the material used (MYLON, an ultra-resistant material patented by MYKITA) give to this model an elegant yet sporty vibe.

The second model, WOLFI: the brand finds inspiration for this navigator style sunglass, once again, from the past. WOLFI surely communicate the vintage allure of policemen and aircraft pilots.

JONI marries MYKITA’s stainless-steel oversize family with its Seventies inspired aviator shape.


These three new entangling designs are surelyconnected to the past, bringing a vintage vibe to a collection keeps being strongly contemporary and dedicated to a colorful urban tribe, as shown in Bernhard Willhelm’s Spring 2018 collection: a gust of tropical heat.


Words    Paola Salati 

Content Editor  Alessandra Gatti 

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