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unconventional love

Missoni Summer 2015 Campaign

unconventional love unFlop | unconventional love
13 JANUARY 2015

Missoni Summer 2015 Campaign

Colour becomes an impression, a reflection, that prevades he backdrop of the Missoni Simmer 2015 campaign, directer again this season by the studio M/M Paris. It delineaes the planes of what seems to be a perspective box, the illuminated interior with an ambience that levitates in the absolute darkness of a gravity-free intergalatic space.

In this metaphysical framework that nuances like a rainbow from green to yellow to pink, the Missoni woman poses languidly and sensually in degradé dresses as impalpable ad watercolours, interacting with large mirrored spheres and tropical combinations of leaves, flowers and shells.
Accents of light and colour that seem to refract the rays of an imaginary sun frame and illuminate the model's body, dilating the scale in some parts to become enormous and making her look timy and distant. Moving, twirling and rotating effects transform the sequence oh shots into a dance that lifts dress hems, opens them up like a fan flutters and tangles them, and redesigns fabrics, textures, patterns and prints.

Like indescent mirages illuminated by dazzling beams of light, the images created by Biciane Sassen evoke the artistic japoneries in the style of Paul Jacoulet, giving a contemporary post-digital spin to the elegant and composed interweavings of femminility and nature in a ukiyo-e style. And giving the exotic sensuality and tropical glamour of the Missoni woman for Summer 2015 an astral and sci-fi quality.

Impeccably posed, the pictures taken with Amanda Murphy, the star of the campaign, trasnform each piece into a picture, a meditated representation and intriguing experience for the eye.
Executed with Elliot Vullod, the campaign for Missoni Menswear for Summer 2015 uses colour and black-and-whie pictures. And it becomes an introspective study and portrait gallery; fashion as a lifestyle but also a way of being.

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