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Adidas Superstar

unconventional love unFlop | unconventional love
14 JANUARY 2015

Adidas Superstar

Adidas Originals dedicates a tribute year to Superstar sneaker, kicking off in the SS15 collection with the Superstar 80’s Vintage Deluxe Pack.
The Superstar iconic model starting from its origins of an athletic shoe, has become over time the benchmark streetwear.
An urban myth encompassing such elements and details as the characteristic shell toe tip, lateral tunnels, toned laces, the classic Adidas suede stripes in navy blue, red, green and black paired with the heel tab.

The Global Superstar makes its entrance with the additional signature with the gold tongue/tab restating and reaffirming its unparalleled style and fundamental presence with any outfit.
The launch of Superstar is not only the product, but is linked to a global campaign whose protagonists are Pharrell Williams, Rita Ora, David Beckham and Damian Lillard, who, through a visual and personal approach come to eliminate clichés and redefine the concept of Superstar. 

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